So what is the hype about this whole earth friendly (lab grown) diamonds? Yes, you are a millennial, and yes you want to save the Earth from the destruction of all those before you. Clearly with the catastrophic events piling up one after the other, it is hard to ignore Global Warming and idiocracy that […]
It’s that feel good factor. Diamonds make us feel good. They make us feel great actually. What is it about these tiny sparkly rocks that make our endorphin levels raise so quick and high? I take it as a fancy champagne. The fancier the bubbly, the less we seem to know about it. Likewise, diamonds […]
Inclusions.
The Clarity of a diamond is truly in the eye of the beholder; there is so much more to it than what the report or certificate states.
Diamonds are not Homogenous – explanation and philosophy behind this
Why do Retailers rely on certifcations and reports so much? Well the answer is easy. It quantifies the piece they are trying to sell and helps justify their price points. There is no retailer that will carry only uncertified diamonds. Most will carry an array of certified and uncertified stones, that way they can show […]
